We are Prithvi Friendly

  • LABEL LESS

    All the information you need is printed on the clothing.

  • 100% ORGANIC COTTON

    Better for the planet, Better for us.

  • COMPOSTIBLE PACKAGING

    Minimal, plastic-free and ready for reuse or recycling.

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Featured Products

The Anahaत Story

Anahaत is a collaboration between the celebrated mythologist Devdutt Pattanaik and a trio of culture enthusiasts. In this collection, we bring to you Devdutt’s art on the canvas of clothing, to inspire storytelling of some heroes of Indian Mythology, to create a shared love of these stories among young and old alike.

Our collection is more than just garments; each piece is a canvas, a testament to the rich and diverse tapestry of Indian artistry. We take pride in curating an ensemble that not only reflects style but also shares the vibrant narratives of talented artists hailing from various corners of our incredible nation.

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Our Bestsellers

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